Top 15 Beauty brands in the world in 2019

The beauty game is still thriving and, as a result, there are more options for skin care than it used to be. This list includes only the prominent names in the beauty industry. Luxury and international companies… This top 15 cosmetic brands list has it all! The top beauty brands make a great range of innovative products like anti-aging creams, lotion, serums, perfume, and nail polish. As with any product and market, like shoes or electronics just because something is more expensive or high-end does not automatically mean that the quality is better than that of the cheaper brand. Most of the best beauty brands on our list are not that costly. They have a great marketing strategy, higher standards, and unique formulas. Because of all of these factors, these brands have loyal customers and encourage transparent brand values and a significant impact on the beauty sector. Also, the leading beauty corporations have to stay up-to-date with trends and include a portfolio of products and packages made with organic ingredients. So let’s find out what is the best beauty brands based on popularity and revenue values! 1. Introduction

In this article, we will try to give you some valuable information, like a brief history of every company, it’s winning marketing strategies, financial data, and also the overview of the products of each brand. If you are associated with the beauty industry, you should be familiar with these ones listed below. Here is the large list of top worldwide 15 companies. Let’s begin! 2. Top 15 Beauty brands in the world in 2019

This list contains the top of beauty brands over the world. The entire list was put in first-to-last order based on the size and revenue of the company.

2.1 L’Oreal

logo owner: L’Oreal Our article begins with the revenue at about $27.6 billion. This French company was created in the year 1909 by Eugène Schueller. Currently, it is headquartered in Clichy. Have you ever heard about Maybelline, SkinCeuticals, Kerastase, Ralph Lauren or YSL? Mentioned brands belong to the L’Oreal group! The company is one of the biggest beauty company in the world, selling more than one billion products a year. It offers hair care, perfume, make-up, sun protection, skin care, and hair color. Besides, Jane Fonda Eva Longoria, Bianca Baltie has been invited to act as its brand ambassadors. Moreover, The brand has increased its focus on digitization, and it created the 1st virtual makeup tester app, The brand mission is Beauty for All. “Offering both men and women. Quality, efficacy, and safety to satisfy all their desires and all their beauty needs in their infinite diversity”. Estimated revenue: $27.6B Year of foundation: 1909 Country of Origin: France CEO: Jean-Paul Agon

2.2 Dove (parent – Unilever)

logo owner: Dove With a value of $24.8 billion, Dove is one of the leading companies in the beauty industry. The brand initially was established in 1955 in the UK. The beauty company manufactures its assortment in many countries like Argentina, Indonesia, Israel, or Japan. They offer a wide range of beauty products, including body washes, soaps, lotions and moisturizers, antiperspirants, deodorants, hair care, and facial care products. What is more, their products are sold in about 80 countries and are offered for all, women, men and kids. Dove believes that beauty should be a source of confidence, and not anxiety, the brand wants to help women everywhere develop a positive relationship with the way they look. **Estimated revenue (**Unilever): $24.8B Year of foundation: 1955 Country of Origin: United Kingdom Owner: Unilever

2.3 Olay (parent – P&G)

logo owner: Olay Olay offers the best cosmetic products in the world for many many years. Olay was established in 1949 as Oil of Olay in South Africa. Today, it is an American company owned by Procter & Gamble. The brand generates more than $2.5 billion in annual revenues and represents about an 8% share of the global skin-care market. The company’s range of products includes offerings of skin care, hair care as well as bath cosmetics. Moreover, its flagship products are face creams, especially anti-aging lines, which stand out above the rest of the offered cosmetics. Olay’s marketing strategy is distinctive… Their products were never characterized as standards of care products. The company focuses on the sophisticated, personal messages, such as “this product is a beauty secret” or “Share the secret of younger looking you”. This approach is really influential; lots of loyal customers across the world are the best proof that it works as expected. Olay’s philosophy is to design products that meet the skin’s needs and reduce environmental impact on the skin. Estimated revenue(P&G): $18B Year of foundation: 1952 Country of Origin: South Africa Owner: Procter & Gamble

2.4 Estee Lauder

logo owner: Estee Lauder To the top cosmetic brands in the world also belongs…Estee Lauder. It takes the eighth place in our ranking with estimated annual revenue of about $13.7 billion. The brand is a global manufacturer of glamourous skincare, makeup, fragrance and hair care products, operated from New York. Anja Rubik, Willow Bay, and Paulina Porizkova, among others famous faces, have been associated with this company. The company philosophy focuses on bringing the best to everyone in touches and being the best in everything it does. Estimated revenue: $13.7B Year of foundation: 1946 Country of Origin: USA Owner: Lauder family

2.5 Coty

logo owner: Coty This beauty company based in New York City, Paris, and Geneva respectively make out top 15 list with revenue $7.7 billion. Coty is one of the leading companies in the field of luxury fragrances, skin care products, hair colors and also hair styling products. They bought a bunch of brands from P&G. They brands portfolio includes world-renowned, well-known positions such as Marc Jacobs, Calvin Klein, Chloé, Gucci, Hugo Boss, Tiffany & Co, Balenciaga, Bottega Veneta, Alexander McQueen, Davidoff, Burberry, and Miu Miu, as well as skincare brands with Lancaster and philosophy. Estimated revenue: $7.7B Year of foundation: 1904 Country of Origin: France CEO: Pierre Laubies

2.6 Shiseido

logo owner: Shiseido On the list of the top beauty brands, we should point Shiseido. This Japan origin company was launched in 1872. The brand is most widely known from products for skin care, hair care and fragrances. Best known brands subsidiary company is NARS Cosmetics, that provides a full range of products including, eyeliner pencils, mascaras, fluids, concealers and blushes. Moreover, this brand does not test its products on animals With the value of $7.3 billion Shiseido deservingly has taken its position in the list. Estimated revenue: $7.3B Year of foundation: 1887 Country of Origin: Japan CEO: Masahiko Uotan

2.7 LVMH – Louis Vuitton SE

logo owner: LVMH Another French-based company that gets into our ranking with the value of $6 billion is Louis Vuitton SE. This multinational global producer provides luxurious goods. Launched in the 1990s by Bernard Arnault and Alain Chevalier, currently, comprises of 60 brands. Some of LVMH best-known cosmetics and perfumes brands and subsidiaries are, for instance, Parfums Christian Dior, Marc Jacobs Beauty, and Kat Von D Beauty. In the first quarter of 2019, the revenue in the Perfumes & Cosmetics business sector increased 9%, which is undoubtedly a result of great marketing strategies. LVMH promotes its products through campaigns and partnerships with influential people, for example, the line of perfumes, Fenty Beauty made by Rihanna. Estimated revenue: $6B Year of foundation: 1987 Country of Origin: France CEO: Bernard Arnault

2.8 Nivea (Beiersdorf)

logo owner: Nivea This German company is a leading player in the market since its inception in 1882. Nivea is a global skincare company with more than 150 affiliates and over 16,500 employees. It offers deodorants, moisturizers, shower gel, body care items, shaving cream for both, men and women, lip care, face cleaning and other items. What is unique for such a big company, Nivea does not test its products on animals! Their parent company and Nivea share the philosophy that states that they understand consumers and work to bring them innovative products, which in turn increases the brand appeal. Estimated revenue: $5.9B Year of foundation: 1882 Country of Origin: Germany Owner: Beiersdorf AG

2.9 Neutrogena (parent – Jonhson & Jonhson)

logo owner: Neutrogena On the list of the top cosmetic brands in the world, we should mention Neutrogena. The brand is often described as trustworthy, effective and ideal for sensitive skin. The American company was founded in the year 1930 by Emanuel Stolaroff. Currently, it is part of Jonhson & Jonhson and its headquarters office is in Los Angeles, California. What is impressive, brands products are distributed in almost 70 countries! They are experts in product for allergic, sensitive and even very demanding acne skin. What is more, The brand is recommended by the dermatologist. The company’s aim is bringing you skin science and how-to guides to help you achieve your best skin ever. Additionally, Neutrogena has appointed numerous famous personalities like Nicole Kidman, Kristen Bel as its ambassadors. Estimated revenue(Jonhson & Jonhson): $5.9B Year of foundation: 1930 Country of Origin: USA Owner: Johnson & Johnson

2.10 AmorePacific

logo owner: AmorePacific This South Korean beauty company initially built its business upon the K-beauty trend and then became one of Asia’s most powerful cosmetics empires. Established in the year 1945, the company started out as a small family business selling oil made from camellia seeds. As of now, AmorePacific owns numerous popular brands, such as Laneige, Mamonde, Innisfree, Etude and Annick Goutal. This company makes all types of personal care items, including fragrances, cosmetics, skincare, hair care, body care, and makeup. This beauty producer’s mission is to be “Asian Beauty Creator” in the minds of customers by offering care through its beauty and health items. Estimated revenue: $5.6B Year of foundation: 1945 Country of Origin: South Korea Chairman: Suh Sung-Whan

2.11 Avon

logo owner: Avon In our list of top 15 beauty brands, there is naturally a place for Avon. The brand is a well-known skin care and makeup brand that has targeted its focus on working women, between 25-35 years. David H. McConnell launched it, and throughout its 133-year journey, the company has been very successful. Today, its headquarters are located in London, and Jan Zijderveld is a chief executive officer. Moreover, the company sells products in over a hundred countries, and it had impressive estimated annual revenue of $5.5 billion! It offers articles from bath care, body care to a large number of makeup products. Over time an array of personalities, actors and performing artists have been featured in Avon campaigns to create positive brand awareness, for example, Lucy Hale or Ashley Green. Also, it has banned all the product testing on animals as one of the first among the companies in the cosmetic industry. The tagline of AVON is “Beauty for a purpose”. Estimated revenue: $5.5B Year of foundation: 1886 Country of Origin: USA CEO: Jan Zijderveld

2.12 Biore(parent – Kao)

logo owner: Biore With the value of about $5.3 billion Biore takes the tenth place in our list. It was formed in 1887 in Japan, now is owned by Kao Corporation. The brand provides deep cleansing products for healthy, beautiful skin without any spots. It makes high quality, affordable skin care products that provide a variety of skincare benefits. Biore approach is all about developing products with a traditional Japanese Beauty Philosophy and products which can leverage their parent company’s amazing technology. What worth mentioning, Famous actress, Bella Thorne has been the brand’s ambassador. Estimated revenue(Kao): $5.3B Year of foundation: 1887 Country of Origin: Japan Owner: Kao Corporation:

2.13 L Brands

logo owner: L Brands This American origin company expanded its business by acquisition of multiple smaller beauty companies. With the estimated result of $4.6 billion, it gets the 13th position in the top 15 cosmetics brands. Today, the company operates as a family of brands, primarily known for lingerie, personal care, beauty products, makeup, and accessories. The most world-renowned among L Brands’ subsidiaries is Victoria Secret and Bath & Body Works. Interestingly enough, the company has seen growth in recent years only through these two iconic brands, both sales and operating earnings increased by about 22% between 2012 and 2017! Estimated revenue: $4.6B Year of foundation: 1963 Country of Origin: USA CEO: Leslie H. Wexner

2.14 Mary Kay

logo owner: Mary Kay The 55-year-old beauty company was created in Dallas by its founder Mary Kay Ash. The company uses the multi-level marketing model to distribute its products. Currently, their assortment is sold in more than 40 worldwide markets. The company provides products in almost all cosmetic categories, including makeup, skin care, fragrances, body care, and men’s care. Furthermore, Mary Kay does not support animal testing. The most traditional Mary Kay marketing strategy involves direct marketing. Beauty distributors (aka consultants) start with family and friends, offering free samples and then letting the products take off through this way of promotion. Estimated revenue: $3.6B Year of foundation: 1963 Country of Origin: U.S CEO: David Holl

2.15 Lancome

logo owner: Lancome Lancome takes the last place on our list. The brand is the leading enterprise is the producer of world-class fragrances and cosmetics. Today, the brand is owned by L’Oreal, but originally, Armand Petitjean launched it in the year 1935 in France. Their products set themselves apart from competitive products as reliable, effective, safe and trustworthy. Company’s range of products includes offerings of makeup, face and body care and perfumes. The brand recognizes the influential power of celebrities and numerous well-known people represent it, for example, supermodel, Daria Werbowy or actress, Kate Winslet. What is worth mentioning, Lancome has four key values: caring, innovation, expertise, and the “French touch.” Estimated revenue: – Year of foundation: 1935 Country of Origin: France Owner: L’Oréal (1964–present) 3. Summary

So there you have it, all the top 15 beauty companies around the world! In this article, you learned a lot about the major beauty players. Our data is based on the research, including information gathered by our datantify tools. To see more high-quality, constantly reviewed and updated data of global companies, join today!