AliExpress & Alibaba Competitors 2020

AliExpress and AliBaba have maintained their spot as the leading e-commerce stores for the past few years. If you’re a business owner who is in need of personalized products in large quantities for a small price, and you do not have your own factory, AliExpress and AliBaba are your go-to websites. But are there any better alternatives? Let’s find out the top 10 promising competitors for both of these retail services in 2020! 1. Is there a difference between AliExpress and AliBaba?

Though AliExpress and AliBaba belong to one parent company – Alibaba Group, the services they offer differ significantly. AliBaba caters primarily to owners of bigger businesses, providing them with an easy way to buy bulk amounts of products for a low price directly from sellers. AliExpress, on the other hand, is an online retail service, which facilitates small businesses in mainland China to sell their products to online international customers. To put it frankly, AliBaba operates on a B2B model, whereas AliExpress uses a B2C model. Alibaba and Aliexpress, the companies providing global services, despite their booming popularity and high statistics face competitors who are equally thriving on the market. Alibaba and Aliexpress have followers and consumers from all over the world, but many people use alternative ways of purchasing and selling products, usually due to more convenient conditions or faster order processing. 2.Top 10 competitors of Alibaba

2.1 Amazon Business Amazon Business is a version of Amazon designed specifically for businesses. While it works pretty much like the regular Amazon, it is a B2B marketplace where business owners have access to millions of products from a plethora of sellers, all available in bulk amounts.

2.2 SaleHoo SaleHoo Group Limited is a New Zealand e-commerce company which manages, the website specializing in global trade between wholesalers and retailers. It is one of the Internet’s largest wholesales and one of the first ones to offer international wholesale contracts. Thanks to SaleHoo’s assistance, several small businesses grew to become huge production companies. SaleHoo offers also help in regards to developing business contracts.

2.3 Tradekey is the world’s leading and fastest growing online business-to-business (B2B) marketplace that connects small and medium businesses across the globe for international trade. The company was founded in 2005 when Waleed Abalkhail and Junaid Mansoor founded the website, to connect importers and exporters, buyers and suppliers across the world. is a Saudi Arabia-based e-commerce company that provides digital marketing, business-to-business, business development solutions and tradeshow marketing services. It also provides buyer consultancy and industry key account management solutions. Tradekey has several branches in the world.

2.4 ExportHub The main objective of Exporthub, the company founded in 2017, is to make international trade more convenient than ever before. They inform that their expert teams offer all global buyers and suppliers tools and help, thanks to which they will be able to succeed in their industries. Exporthub’s range of services allows buyers to contact sellers all over the world in order to purchase their products.
As a B2B trade website, they ensure a platform that allows all US, Indian, African and Chinese B2B sites to expand and connect with companies abroad.
They work actively in unlimited industries and categories, offering millions of products, including clothing, industrial machines, gadgets, electronics, chemicals, building materials and many more. All available offers and products of whatever brand we’re looking for can be easily and conveniently found there thanks to their user-friendly B2B platform. 
In order to ensure a reliable and free from fraud service, they closely adhere to the rules of safe trade. Exporthub’s customers can be calm about fair conduct from both sides thanks to program verification of suppliers. The company takes care of each and every customer, even if they possess little to no knowledge, ensuring that they have easy contact with business consultants and a friendly customer service panel which provides lots of valuable information.

2.5 QualifyTrade QualifyTrade are focused on their mission, which is to build the most trustworthy B2B market in the world, connecting quality conscious buyers with high quality companies possessing the ISO certificate.  As an ISO-certified company, they help build contact with millions of buyers, who would be able to appreciate the quality and compatibility standards of the products sold by them, in order to maximize the certificate’s worth. The company offers also help in regards to developing supply chains which are compatible with the rules, ensuring access to other certified companies producing similar products and services. 

2.6 eWorldtrade eWorldTrade is a B2B trade platform headquartered in the US. It is widely recognized as a well-grounded and renowned online marketplace. eWorldTrade is a partnership belonging to Reckon Media LLC. Reckon Media LLC possesses years of experience in digital marketing and the technology industry. provides business opportunities in over 220 countries in the world. It is a business portal for buyers and sellers enabling trade on a safe and clear market. It is one of the biggest global electronic markets which ensure high quality services around the world. Thanks to eWorldTrade, companies can easily sell their products to customers, which was impossible for them to do before.  The aim of the company is to promote and strengthen cross-border e-commerce as well as to ensure free trade and GDP improvement to traders around the world.  The objective of the company is to be the best trade partner offering safe and innovative trade solutions. It also aims to provide opportunities to each company, wholesaler, retailer, buyer, seller, intermediary, regardless of their brand’s size, as well as to exhibit them and their products on the international trade market, introducing them to a wider audience, which was previously inaccessible.

2.7 DHGate DHGate is a Chinese cross-border B2B and B2C website, which allows products to be sold from suppliers to small and medium-sized retailers. It is the biggest B2B e-commerce platform in China.  DHGate is named after the city of Dunhuang in China, which was a key stop on the legendary “Silk Road” trade route between China and nearby territories. DHGate continues that spirit by offering wholesale prices on over 30 million products from over 1.2 million sellers worldwide.

2.8 EC Plaza From the second it was created as a B2B website in 1996, EC Plaza quickly rose to the no. 1 trade leader providing online and offline services to over 1 million members. Based on export marketing, they provide not only an online B2B service, but also EDI support and sales consultancy, as well as services related to offline trade for SMEs. Thanks to a global website and high brand recognition, they expand their activity to the global market, ensuring great value, such as more business opportunities, cost savings and comfort.  On their website we can find more than 4 millions of offers, which is the highest amount in the world. EC Plaza’s B2B platform is situated in the highest ranks of several renowned ranking sites, such as Alexa, Rankey or 100 HOT.

2.9 Jing Dong (

Known also as Jingdong and previously known as 360buy, it is a Chinese e-commerce company based in Beijing. It is one of the two largest B2C platforms in China in terms of transaction sizes and revenue, and is also a Fortune Global 500 member and the main competitor of Tmall, a company owned by Alibaba. The company was founded by Liu Qingdong on June 18th, 1998, and it’s retail platform was launched on the Internet in 2004. It started out as an Internet magneto-optical store, but diversified shortly and started selling electronics, mobile phones, computers and similar items. 

2.10 Overstock

Overstock is an internet store headquartered near Salt Lake City. Since its beginnings in 1999, Overstock has evolved from a crawling start-up into a billionaire online seller thanks to a hardworking and creative team.
3. Top 10 competitors of AliExpress


3.1 Amazon It is a US trading and joint-stock company founded in 1994 in Seattle. It deals with B2C e-commerce and has the world’s largest internet store. 
Amazon was founded by Jeff Bezos in 1994. It is described as one of the most influential economic and cultural forces in the world, as well as the world’s most valuable brand.

3.2 Ebay Is an American multinational e-commerce corporation based in San Jose, California. Founded on September 3, 1995 by Pierre Omidyar. It operates in 37 countries. The company operates eBay, an online auction and purchasing site where people and businesses buy and sell a wide variety of goods and services around the world. The website is free for buyers, but sellers are charged for listing the items with a limited number of free auctions as well as after selling them.

3.3 TaoBao is a popular shopping and retail platform in China founded by Alibaba Group in 2003. TaoBao Marketplace facilitates retail between consumers (C2C), providing small companies and individual entrepreneurs with a platform for opening their own internet stores. There are currently 500 million registered users and over 60 million visitors each day. At the same time, the daily number of online products exceeds 800 million. 48 000 positions are sold every minute. By the end of 2011, a one-day volume of Taobao transactions reached 4,38 milliards of juans, creating 2,708 millions of direct and full job possibilities. Together with the expansion of TaoBao’s scale and the rise in the number of users, Taobao changed from being a singular C2C market to a complex retail circle containing C2C, group shopping, distribution, auctions and other e-commerce models. It thus became one of the world’s major e-commerce platforms. 

3.4 Banggood It is a Chinese internet service founded in 2006 by Aaron Chen. It allows Chinese companies direct mail order of their products to the global market. Banggood is gaining more popularity around the world, however it still loses to Aliexpress. As opposed to its competitor, Banggood allows PayPal transactions which is especially convenient for clients who don’t own or don’t want to use cards. 

3.5 Rakuten Is a Japanese company dedicated to e-commerce and online retail, headquartered in Tokyo, founded in 1997 by a Japanese businessman Hiroshi Mikitani. The B2B2C e-commerce platform Rakuten Ichiba is the biggest e-commerce platform in Japan and one of the biggest in the world in terms of sale. 

3.6 Asos Is a British internet store specializing in the sale of clothes and cosmetics. It gathers over 850 brands and runs its own clothing and accessories brand. The company was founded in 2000. The founder of ASOS is Nick Robertson and it’s based in Camden Town, London with branches in Paris, NYC, Berlin and Birmingham.

3.7 Walmart It is a US supermarket chain founded in 1962 by Sam Walton. In 2010 the company became the world’s largest retailer (in terms of sales). It has its headquarters in Bentonville, Arkansas, in the USA. The company offers various forms of retail in departments such as shopping centres, supermarkets, malls, warehouses, cash-and-carry stores, DIY, specialized electronics, restaurants, clothing stores, drugstores, grocery stores and digital trade.

3.8 DX DX, formally known as Deal Exchange is an e-commerce online shopping platform.  The store sales mostly tiny electronics from private households and is commonly referred to as the cheapest internet store in the world. They frequently sell counterfeits of famous brands, such as iPhone, under similar names, i.e. “sciPhone”, “Ifone”, “hiPhone”.  DX offers discounts for most of its products, which prove to be quite useful when purchasing. 

3.9 TMart As the main shopping service in the electronics department, provides very competitive prices, a wide range of products, excellent customer service and a convenient shopping process. The company, founded in 2011, aims to supersede the expectations of each customer. 

3.10 LightInTheBox LightInTheBox is a global internet company dedicated to retail and shipping products directly to customers around the world. Lightinthebox, founded in 2007, offers its customers an easy way of purchasing a wide range of products at attractive prices via, and other internet sites available in several languages.  Lightinthebox offers products in 3 main categories: clothing, small accessories and gadgets, house and garden. Lightinthebox’s innovative business model is based on data processing, which allows products to be aligned with the customer’s individual needs.
4. Conclusion

E-commerce has become the new trend for shopping enthusiasts. There are several new platforms for selling products all over the world. 
Alibaba Group makes every effort to provide its customers with innovative solutions and technologies on its platforms in order to break through its competitors.It is certainly not easy, since many rivals are companies equally famous and gaining the trust of buyers and sellers all over the world.

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