[Ranking] TOP 25 Outdoor Advertising / Media Companies Q3/2023
Intro
Outdoor advertising is a critical sub-industry within the media sector, playing a vital role in the worldwide economy. It encompasses various forms of advertising displayed in public spaces, such as billboards, transit advertisements, and street furniture. These ads have a powerful reach, capturing the attention of millions of people every day.
The influence of outdoor advertising extends far beyond its immediate impact. It has ripple effects across diverse sectors, including retail, entertainment, tourism, and transportation. By promoting products, services, and events, outdoor advertising drives consumer engagement, boosts brand awareness, and stimulates economic activity.
The economic magnitude of the outdoor advertising industry is remarkable, and its trajectory continues to ascend. In recent years, the industry has experienced significant growth, driven by technological advancements, creative innovations, and the increasing adoption of digital out-of-home advertising. The global market value of outdoor advertising is projected to reach billions of dollars in the coming years.
Recent trends, breakthroughs, and obstacles are continuously shaping the outdoor advertising industry. The rise of programmatic advertising and data-driven targeting has revolutionized the way ads are delivered and optimized. Additionally, the industry faces challenges such as the rise of ad-blocking software and the need for creative strategies to capture the attention of consumers in an increasingly digital world.
The landscape of outdoor advertising is ever-changing, adapting to new technologies and consumer preferences. With the integration of digital screens, interactive elements, and location-based targeting, the industry is evolving to provide more engaging and personalized experiences. Exploring the leading companies in outdoor advertising will offer insights into the strategies and innovations driving this dynamic industry.
Ranking
#25 Zoom Media Group
Employees: 0.1K
Revenue: 2.5M$
Website: https://www.zoommedia.com
Description: Zoom Media Group is a leading outdoor advertising company in the media industry. Headquartered in New York City, United States, the company specializes in providing innovative and effective advertising solutions in outdoor spaces. Since its establishment in 2005, Zoom Media Group has been at the forefront of the industry, leveraging cutting-edge technology and strategic partnerships to deliver impactful campaigns. With a team of approximately 100 dedicated professionals, the company has a strong presence in North America and continues to expand its reach globally. Zoom Media Group generates an estimated revenue of 2.5 million dollars annually, offering a wide range of advertising options that engage audiences and drive brand awareness.
#24 Adshel
Employees: 0.1K
Revenue: 10M$
Website: https://www.adshel.com.au
Description: Adshel is a leading outdoor advertising company based in Sydney, Australia. Since its founding in 1997, Adshel has been at the forefront of the media industry, providing innovative and impactful advertising solutions for brands. With a team of approximately 100 employees, Adshel leverages its extensive network of outdoor advertising spaces to reach target audiences across Australia. The company generates an annual revenue of 10 million dollars through its advertising campaigns, helping brands effectively communicate their messages to a wide range of consumers. Adshel's commitment to creativity, technology, and customer satisfaction positions it as a key player in the outdoor advertising industry.
#23 Eye Airports
Employees: 0.2K
Revenue: 25M$
Website: https://www.eyeairports.com
Description: Eye Airports, based in Bournemouth, United Kingdom, is a leading player in the Outdoor Advertising industry. Founded in 2004, the company specializes in operating advertising spaces in airports across Europe. With a team of around 200 employees, Eye Airports delivers innovative and engaging advertising campaigns to reach a captive audience of travelers. The company's revenue is estimated to be around 25 million dollars. Eye Airports leverages its strategic locations within airports to provide targeted advertising opportunities, allowing brands to effectively connect with a diverse range of international travelers. Through its extensive network, Eye Airports offers a range of advertising formats, including digital screens, experiential activations, and traditional static displays, ensuring maximum exposure for advertisers.
#22 Vector Media
Employees: 0.5K
Revenue: 50M$
Website: https://www.vectormedia.com
Description: Vector Media is a leading outdoor advertising company based in New York City, United States. Founded in 1998, the company specializes in providing innovative and impactful advertising solutions in the outdoor media industry. With a workforce of approximately 500 employees, Vector Media has established itself as a prominent player in the industry. The company generates an annual revenue of around 50 million dollars, offering a range of advertising services including billboards, transit advertising, experiential marketing, and digital out-of-home advertising. Vector Media's strategic approach and creative campaigns have helped numerous brands gain visibility and reach their target audience effectively.
#21 Intersection
Employees: 1K
Revenue: 100M$
Website: https://www.intersection.com
Description: Intersection is a leading company in the Outdoor Advertising industry. Headquartered in New York, United States, Intersection specializes in creating innovative advertising solutions that seamlessly blend with the urban environment. With a team of approximately 1,000 employees, Intersection leverages cutting-edge technology and data-driven insights to deliver targeted and engaging advertisements to millions of people every day. The company's revenue stands at around 100 million dollars. Intersection's commitment to transforming the out-of-home advertising landscape has made it a key player in the media industry.
#20 APN Outdoor Group Limited
Employees: 1.2K
Revenue: 150M$
Website: https://www.apnoutdoor.com.au
Description: APN Outdoor Group Limited is a leading outdoor advertising company based in Sydney, Australia. Founded in 2001, the company specializes in providing innovative and impactful advertising solutions in the outdoor media industry. With a team of approximately 1,200 employees, APN Outdoor operates a vast network of digital billboards, transit advertising, and airport advertising across Australia. The company's strategic locations and high-quality advertising displays enable brands to effectively reach their target audience and maximize their brand exposure. APN Outdoor Group Limited has a strong focus on delivering creative and engaging campaigns that captivate consumers and drive results for advertisers. With an annual revenue of 150 million dollars, APN Outdoor continues to be a leading player in the outdoor advertising industry in Australia.
#19 Ocean Outdoor Limited
Employees: 1.2K
Revenue: 150M$
Website: https://www.oceanoutdoor.com
Description: Ocean Outdoor Limited is a leading company in the outdoor advertising industry. Based in London, United Kingdom, the company specializes in providing innovative and impactful advertising solutions across various outdoor media formats. With a team of approximately 1,200 employees, Ocean Outdoor operates a vast network of digital billboards, digital screens, and experiential advertising spaces in prime locations across the UK and Europe. The company's digital out-of-home advertising platforms offer advertisers the opportunity to engage with audiences in dynamic and visually compelling ways. Ocean Outdoor's revenue is estimated to be around 150 million dollars, making it a significant player in the media industry.
#18 Primedia Outdoor
Employees: 1.2K
Revenue: 250M$
Website: https://www.primediaoutdoor.com/
Description: Primedia Outdoor is a leading outdoor advertising company based in Johannesburg, South Africa. Founded in 1997, the company operates in the media industry, specifically focusing on outdoor advertising. With its headquarters in Johannesburg, Primedia Outdoor offers a wide range of outdoor advertising services across Africa. The company employs approximately 1,200 employees and generates an estimated revenue of 250 million USD. Primedia Outdoor's expertise lies in providing impactful and innovative outdoor advertising solutions, leveraging various formats such as billboards, street furniture, transit, and digital displays. Through its strategic locations and creative campaigns, Primedia Outdoor helps brands effectively reach their target audience and create brand awareness in the outdoor advertising space.
#17 Fairway Outdoor Advertising
Employees: 1K
Revenue: 300M$
Website: https://www.fairwayoutdoor.com
Description: Fairway Outdoor Advertising is a leading company in the Outdoor Advertising industry. Based in Greensboro, United States, the company has been operating since 1982. With a team of approximately 1,000 employees, Fairway Outdoor Advertising specializes in providing innovative and effective advertising solutions through outdoor media. They offer a wide range of outdoor advertising formats including billboards, transit advertising, street furniture, and digital displays. The company's strategic locations and high-visibility placements ensure maximum exposure for their clients' brands. Fairway Outdoor Advertising has achieved significant revenue growth, with an estimated annual revenue of 300 million dollars. With their extensive industry experience and commitment to excellence, Fairway Outdoor Advertising continues to be a trusted partner for businesses looking to reach a wide audience through outdoor advertising.
#16 Exterion Media
Employees: 1.5K
Revenue: 300M$
Website: https://www.exterionmedia.com
Description: Exterion Media is a leading outdoor advertising company headquartered in London, United Kingdom. Founded in 2003, the company operates in the Media industry, specifically focusing on Outdoor Advertising. With a workforce of approximately 1.5 thousand employees, Exterion Media specializes in delivering innovative and impactful advertising solutions across various outdoor platforms. Their diverse portfolio includes advertising on buses, trains, trams, and billboards, enabling brands to reach a wide audience in high-traffic locations. Exterion Media combines traditional out-of-home advertising with digital technologies to create engaging and interactive campaigns. The company's revenue is estimated to be around 300 million dollars, making them a significant player in the outdoor advertising industry.
#15 National CineMedia
Employees: 1.2K
Revenue: 400M$
Website: https://www.ncm.com/
Description: National CineMedia is a prominent player in the Outdoor Advertising industry, operating primarily in North America. With its headquarters based in Centennial, United States, the company specializes in cinema advertising and leverages its digital networks to reach a vast audience. Founded in 2005, National CineMedia collaborates with movie theaters to display ads on the big screen, engaging viewers during their cinematic experience. The company offers innovative advertising solutions, including pre-show entertainment, branded content, and interactive experiences, enabling businesses to connect with consumers in a captivating manner. Through its extensive network of theaters, National CineMedia provides advertisers with a unique platform to showcase their products and services, enhancing brand visibility and driving customer engagement. With approximately 1.2 thousand employees and an annual revenue of around 400 million dollars, National CineMedia continues to be a leader in the outdoor advertising industry, contributing to the growth and success of numerous brands.
#14 Adams Outdoor Advertising
Employees: 1.2K
Revenue: 500M$
Website: https://www.adamsoutdoor.com
Description: Adams Outdoor Advertising, headquartered in Lansing, United States, is a prominent player in the Outdoor Advertising industry. Since its establishment in 1983, the company has been dedicated to providing effective advertising solutions in outdoor spaces. With a workforce of approximately 1.2 thousand employees, Adams Outdoor Advertising has successfully positioned itself as a leading provider of outdoor advertising services. The company generates an impressive annual revenue of around 500 million dollars, solidifying its position as a significant player in the industry. Adams Outdoor Advertising's commitment to innovation and strategic placement of advertisements has made it a trusted choice for businesses looking to reach a wide audience through outdoor media channels.
#13 Captivate Network
Employees: 1.5K
Revenue: 500M$
Website: https://www.captivatenetwork.com
Description: Captivate Network is a leading outdoor advertising company in the media industry. Headquartered in New York City, United States, it was founded in 1997. With a team of approximately 1,500 employees, Captivate Network specializes in digital advertising in high-traffic locations such as elevators, lobbies, and office buildings. The company's innovative advertising solutions captivate and engage audiences by delivering curated content, news, and advertisements on high-definition screens. Captivate Network's revenue is estimated to be around 500 million dollars, making it a significant player in the outdoor advertising sector.
#12 Lind Media Company
Employees: 1.2K
Revenue: 500M$
Website: https://www.lindmedia.com
Description: Lind Media Company is a prominent player in the Outdoor Advertising industry, operating primarily in North America. With its headquarters located in New York City, United States, the company has been providing innovative advertising solutions since its founding in 2003. Employing approximately 1.2 thousand professionals, Lind Media has established itself as a leading force in the industry. The company generates a revenue of around 500 million US dollars, showcasing its strong financial performance. With a focus on outdoor advertising, Lind Media utilizes various mediums such as billboards, transit displays, and digital signage to help clients effectively reach their target audiences. With a commitment to creativity and strategic thinking, Lind Media continues to shape the landscape of outdoor advertising in the media industry.
#11 AllOver Media
Employees: 1.5K
Revenue: 500M$
Website: https://www.allovermedia.com
Description: AllOver Media is a prominent player in the outdoor advertising industry, specializing in media solutions that reach consumers on the go. Headquartered in Minneapolis, United States, the company has been operating since its founding in 2002. With a workforce of approximately 1,500 employees, AllOver Media offers a wide range of advertising options such as gas station pump toppers, convenience store advertising, indoor advertising, and mobile billboards. They leverage their extensive network of over 50,000 locations to deliver targeted advertising campaigns to a diverse audience. AllOver Media's success is reflected in its impressive revenue of 500 million dollars, making it a key player in the outdoor advertising sector.
#10 OOh!media Limited
Employees: 1.5K
Revenue: 700M$
Website: https://www.oohmedia.com.au
Description: OOH!media Limited is a leading outdoor advertising company based in Sydney, Australia. Founded in 1989, the company specializes in providing innovative advertising solutions in the media industry. With a team of approximately 1,500 employees, OOH!media operates a wide range of outdoor advertising channels, including billboards, street furniture, transit, and digital displays. The company's diverse portfolio of advertising assets allows brands to reach their target audience effectively and engage with consumers in high-traffic locations. OOH!media is known for its strategic partnerships with various media agencies and advertisers, offering tailored advertising campaigns that maximize brand visibility and impact. With annual revenue of approximately 700 million dollars, OOH!media continues to be a prominent player in the outdoor advertising industry, driving innovation and delivering impactful advertising experiences for its clients.
#9 Daktronics Inc.
Employees: 2K
Revenue: 750M$
Website: https://www.daktronics.com
Description: Daktronics Inc. is a leading provider of outdoor advertising solutions, operating primarily in North America. With its headquarters in Brookings, United States, the company has been in operation since its founding in 1968. Daktronics employs approximately 2,000 employees who specialize in designing, manufacturing, and installing innovative digital displays for outdoor advertising. These displays range from large-scale LED billboards to scoreboards for stadiums and arenas. The company's revenue stands at an impressive 750 million dollars, reflecting its strong presence and success in the outdoor advertising industry. Daktronics continues to be a trusted and reliable partner for businesses seeking effective and eye-catching advertising solutions for outdoor spaces.
#8 PATTISON Outdoor Advertising
Employees: 2.5K
Revenue: 1.2B$
Website: https://www.pattisonoutdoor.com
Description: PATTISON Outdoor Advertising is a leading player in the Outdoor Advertising industry, operating primarily in Canada. Headquartered in Toronto, the company was founded in 1908 and has grown to become one of the largest outdoor advertising firms in the country. With a workforce of approximately 2,500 employees, PATTISON Outdoor Advertising offers a wide range of advertising solutions, including billboards, transit advertising, airport displays, and digital signage. The company's extensive network of advertising spaces allows brands to reach a diverse audience across various locations. PATTISON Outdoor Advertising has achieved significant success and continues to innovate in the outdoor advertising space, helping businesses effectively communicate their messages to the public.
#7 Outfront Media Inc.
Employees: 1.5K
Revenue: 1.2B$
Website: https://www.outfrontmedia.com
Description: Outfront Media Inc. is a leading outdoor advertising company based in New York City. Established in 2001, the company operates primarily in North America, providing advertising solutions in various forms such as billboards, transit displays, and digital signage. With a workforce of approximately 1,500 employees, Outfront Media leverages its extensive network of advertising assets to reach a diverse audience across major cities and transportation hubs. The company's revenue stands at 1.2 billion dollars, highlighting its significant presence and success in the outdoor advertising industry. Outfront Media's innovative campaigns and strategic placements enable brands to effectively engage with consumers in high-traffic areas, making it a prominent player in the media landscape.
#6 CBS Outdoor
Employees: 1.6K
Revenue: 2.5B$
Website: https://www.cbsoutdoor.com
Description: CBS Outdoor is a leading company in the Outdoor Advertising industry. Based in New York City, United States, they specialize in providing outdoor advertising solutions to clients across North America. With over 1,600 employees, CBS Outdoor offers a wide range of advertising formats including billboards, transit advertising, airport displays, and digital signage. The company was founded in 2005 and has since become a major player in the industry, generating annual revenues of 2.5 billion dollars. CBS Outdoor's innovative and eye-catching advertisements help businesses effectively reach their target audience and create impactful brand awareness.
#5 Ströer SE & Co. KGaA
Employees: 14K
Revenue: 3.2B$
Website: https://www.stroeer.com
Description: Ströer SE & Co. KGaA is a prominent player in the Outdoor Advertising industry. Headquartered in Cologne, Germany, the company operates primarily in Europe. Founded in 1990, Ströer specializes in out-of-home advertising and offers a wide range of advertising solutions, including billboards, digital displays, and street furniture advertising. With a workforce of approximately 14,000 employees, the company has successfully established itself as a leading provider of outdoor advertising services. In 2020, Ströer generated a revenue of 3.2 billion U.S. dollars, further solidifying its position in the industry.
#4 Clear Channel Outdoor Holdings
Employees: 19K
Revenue: 3.2B$
Website: https://www.clearchanneloutdoor.com
Description: Clear Channel Outdoor Holdings, based in San Antonio, United States, is a prominent player in the Outdoor Advertising industry. With a history dating back to 1972, the company has established itself as a leading provider of out-of-home advertising solutions. Clear Channel Outdoor operates a vast network of billboards, transit displays, and street furniture advertising, reaching millions of people in North America and beyond. Their innovative advertising technologies, data-driven audience insights, and creative campaigns have made them a trusted partner for brands looking to make an impact in the out-of-home advertising space. With a workforce of approximately 19,000 employees, Clear Channel Outdoor generates a revenue of 3.2 billion dollars, solidifying its position as a major player in the media industry.
#3 JCDecaux
Employees: 13K
Revenue: 3.6B$
Website: https://www.jcdecaux.com/
Description: JCDecaux is a leading player in the outdoor advertising industry. Headquartered in Paris, France, the company operates globally, providing innovative advertising solutions in urban environments. With a history dating back to 1964, JCDecaux has established itself as a pioneer in the industry, revolutionizing the way brands communicate with consumers in public spaces. The company specializes in street furniture advertising, including bus shelters, billboards, and digital displays, creating impactful and engaging campaigns that reach millions of people daily. With a workforce of approximately 13,000 employees, JCDecaux generates impressive annual revenue of 3.6 billion dollars. As a market leader, JCDecaux continues to shape the future of outdoor advertising, leveraging technology and creativity to deliver effective and memorable brand experiences.
#2 Clear Channel Communications
Employees: 18K
Revenue: 3.6B$
Website: https://www.iheartmedia.com
Description: Clear Channel Communications, headquartered in San Antonio, United States, is a leading player in the outdoor advertising industry. Founded in 1972, the company has a workforce of approximately 18,000 employees. With a revenue of 3.6 billion dollars, Clear Channel Communications operates a vast network of billboards, transit displays, and other outdoor advertising mediums across North America. The company's innovative approach to outdoor advertising has enabled it to reach a large audience and provide effective advertising solutions for businesses. Clear Channel Communications continues to be a dominant force in the media industry, leveraging its strong presence and extensive resources to deliver impactful advertising campaigns to clients.
#1 Lamar Advertising Company
Employees: 7K
Revenue: 4B$
Website: https://www.lamar.com
Description: Lamar Advertising Company, headquartered in Baton Rouge, United States, is a prominent player in the Outdoor Advertising industry. Founded in 1902, the company has a rich history of providing innovative advertising solutions to clients across North America. With a workforce of around 7,000 employees, Lamar Advertising operates an extensive network of billboards, digital displays, transit shelters, and airport advertising spaces. They offer a wide range of outdoor advertising options, enabling businesses to effectively reach their target audience in high-traffic areas. With annual revenues of approximately 4 billion dollars, Lamar Advertising has established itself as a leading provider of out-of-home advertising solutions, leveraging technology and strategic partnerships to deliver impactful campaigns for their clients.
Summary
The analysis of the Outdoor Advertising sub-industry within the Media sector has revealed some interesting findings. The top companies in this sub-industry have demonstrated strong growth and achieved significant accomplishments. These companies have been ranked based on their revenue, market share, and brand recognition.
One unexpected finding is the increasing adoption of digital technologies in outdoor advertising. Companies in this sub-industry are leveraging digital billboards, interactive displays, and mobile advertising to engage with consumers in innovative ways. This has contributed to their success and helped them stand out in a competitive market.
Among the premier companies in the Outdoor Advertising sub-industry are Clear Channel Outdoor Holdings, Lamar Advertising Company, and Outfront Media Inc. These companies have established themselves as industry leaders and have a strong presence in major markets across the globe.
One shared element driving the prosperity of these leading firms is their ability to offer targeted and personalized advertising solutions. They have invested in data analytics and audience segmentation to deliver relevant messages to specific demographics. This approach has proven to be effective in capturing the attention of consumers and delivering higher ROI for advertisers.
What sets these eminent companies apart from their rivals is their focus on creativity and innovation. They constantly strive to create visually compelling and impactful advertisements that capture the attention of consumers. They are also quick to embrace emerging technologies and trends in the advertising industry to stay ahead of the curve.