[Ranking] TOP 25 Online Travel Agencies / Media Companies Q3/2023
Intro
Online Travel Agencies (OTAs) have revolutionized the way people plan and book their travel. With the rise of the internet, these companies have become essential players in the media industry, connecting travelers with a wide range of travel services and accommodations. From flights and hotels to car rentals and vacation packages, OTAs offer a one-stop solution for all travel needs.
The influence of OTAs extends far beyond the travel sector. As people increasingly rely on technology to plan their trips, these companies have had a profound impact on various industries, including hospitality, transportation, and advertising. They have reshaped the way hotels market their rooms, airlines sell their tickets, and destinations promote themselves.
The economic magnitude of the OTA industry is staggering. According to recent reports, the global online travel market is expected to reach a value of over $1 trillion by 2022. This exponential growth is fueled by the increasing number of travelers, the ease of online booking, and the emergence of new players in the market.
Like any industry, OTAs face their own set of challenges and trends. The rise of alternative accommodations, such as vacation rentals and home-sharing platforms, has disrupted the traditional hotel industry. Additionally, the COVID-19 pandemic has caused a significant downturn in travel, forcing OTAs to adapt their strategies and navigate unprecedented obstacles.
The landscape of the OTA industry is constantly evolving. New technologies, changing consumer preferences, and emerging markets all contribute to the dynamic nature of this sector. As we delve into the top companies in the OTA industry, it is important to understand the context in which they operate and the forces that shape their success.
Ranking
#25 Opodo
Employees: 1.5K
Revenue: 500M$
Website: https://www.opodo.co.uk/
Description: Opodo is a leading online travel agency based in London, United Kingdom. Since its founding in 2001, the company has established itself as a prominent player in the online travel industry. With a team of approximately 1,500 employees, Opodo offers a wide range of travel services, including flight bookings, hotel reservations, car rentals, and vacation packages. The company's user-friendly website provides customers with a seamless booking experience and access to competitive prices and deals. Opodo generates an estimated annual revenue of 500 million dollars, solidifying its position as a successful player in the online travel agency market.
#24 Ebookers
Employees: 1.2K
Revenue: 500M$
Website: https://www.ebookers.com
Description: Ebookers is an online travel agency headquartered in London, United Kingdom. Founded in 1998, the company operates in the Online Travel Agencies industry within the media sector. With approximately 1.2 thousand employees, Ebookers offers a wide range of travel services including flight bookings, hotel reservations, car rentals, and vacation packages. The company's website provides an intuitive platform for users to search and compare travel options, ensuring a seamless booking experience. With a revenue of 500 million dollars, Ebookers has established itself as a major player in the online travel industry, catering to both leisure and business travelers. Through its innovative technology and extensive network of partners, Ebookers continues to provide customers with convenient and affordable travel solutions.
#23 Travelocity
Employees: 1.2K
Revenue: 500M$
Website: https://www.travelocity.com
Description: Travelocity is an online travel agency operating in the media industry. Headquartered in Dallas, United States, Travelocity offers a wide range of travel services including flights, hotels, car rentals, vacation packages, and activities. The company was founded in 1996 and has approximately 1,200 employees. With a revenue of around 500 million dollars, Travelocity has established itself as a major player in the online travel industry. Through its user-friendly website, customers can easily search and book their travel arrangements, making it a convenient platform for travelers around the world.
#22 Hotwire
Employees: 1.2K
Revenue: 500M$
Website: https://www.hotwire.com
Description: Hotwire is a leading online travel agency based in San Francisco, United States. Founded in 2000, the company has established itself as a key player in the media industry, specifically in the online travel sector. With a team of approximately 1,200 employees, Hotwire offers a wide range of travel services, including discounted hotel bookings, rental cars, and vacation packages. The company's website provides a user-friendly platform for travelers to search and book their desired accommodations at competitive prices. Hotwire has generated significant revenue, reaching approximately 500 million US dollars, by leveraging its strong network of partnerships with hotels, airlines, and other travel providers. Through its innovative approach and commitment to customer satisfaction, Hotwire continues to play a prominent role in the online travel agency landscape.
#21 CheapTickets
Employees: 1.2K
Revenue: 500M$
Website: https://www.cheaptickets.com
Description: CheapTickets is an online travel agency based in Chicago, United States. Founded in 1986, the company operates in the Online Travel Agencies industry. With a team of approximately 1,200 employees, CheapTickets offers a wide range of travel services, including flight bookings, hotel reservations, vacation packages, and car rentals. The company's website provides a user-friendly platform for customers to search and compare travel options, ensuring they find the best deals. CheapTickets generates an estimated revenue of 500 million dollars, serving as a reliable and affordable option for travelers looking to plan their trips efficiently and save money.
#20 On The Beach Group
Employees: 1.5K
Revenue: 500M$
Website: https://www.onthebeachgroup.com/
Description: On The Beach Group is a leading player in the Online Travel Agencies industry, operating primarily in Australia. With its headquarters located in Sydney, the company was founded in 2004. On The Beach Group employs approximately 1.5 thousand employees and generates an estimated revenue of 500 million USD. The company offers a wide range of online travel services, catering to the needs of customers seeking vacation packages, flights, hotels, and car rentals. Through their user-friendly website, customers can conveniently browse and book various travel options. On The Beach Group's commitment to providing exceptional customer service and competitive pricing has solidified its position as a reliable and trusted brand in the online travel industry.
#19 Webjet Limited
Employees: 1.6K
Revenue: 500M$
Website: https://www.webjet.com.au
Description: Webjet Limited, headquartered in Melbourne, Australia, is a prominent player in the Online Travel Agencies industry. Established in 1998, the company has become a leading online travel booking platform, offering flights, hotels, car rentals, and holiday packages to customers worldwide. With a workforce of approximately 1,600 employees, Webjet has successfully positioned itself as a trusted and convenient option for travelers seeking a seamless booking experience. The company generates an estimated annual revenue of 500 million USD through its user-friendly website, which allows customers to compare prices and book travel services efficiently. With its commitment to customer satisfaction and innovative technology, Webjet continues to thrive in the competitive online travel market.
#18 Orbitz
Employees: 1.2K
Revenue: 700M$
Website: https://www.orbitz.com
Description: Orbitz is an online travel agency based in Chicago, United States. Founded in 2001, the company operates in the Online Travel Agencies industry within the media sector. With a workforce of approximately 1,200 employees, Orbitz provides a platform for users to search, book, and manage travel arrangements including flights, hotels, car rentals, and vacation packages. The company generates revenue primarily through commissions and service fees from its travel partners. Orbitz has established itself as a trusted platform for travelers to find and compare prices, read reviews, and make informed decisions about their travel plans. Its user-friendly website offers a seamless booking experience and a range of travel resources to enhance customer satisfaction.
#17 STA Travel
Employees: 1.5K
Revenue: 750M$
Website: https://www.statravel.co.uk/
Description: STA Travel is a prominent player in the Online Travel Agencies industry. Based in London, United Kingdom, the company was founded in 1979. With a workforce of approximately 1,500 employees, STA Travel specializes in providing travel services and products to young people and students. The company operates a user-friendly website that offers a wide range of travel options, including flights, accommodations, tours, and travel insurance. STA Travel has established itself as a go-to platform for affordable and flexible travel arrangements, catering to the unique needs and preferences of its target audience. With an annual revenue of around 750 million US dollars, STA Travel has successfully captured a significant share of the online travel market.
#16 Lastminute.com Group
Employees: 2.5K
Revenue: 750M$
Website: https://www.lastminute.com
Description: Lastminute.com Group is a prominent player in the Online Travel Agencies industry. Headquartered in London, United Kingdom, the company was founded in 1998. With a workforce of approximately 2,500 employees, Lastminute.com Group operates a popular online platform that offers a wide range of travel services including flights, hotels, holidays, car rentals, and experiences. The company has established itself as a go-to destination for travelers seeking convenient and affordable travel options. Lastminute.com Group generates substantial revenue, with an estimated annual revenue of 750 million US dollars. Its user-friendly website and extensive network of partners have contributed to its success in the highly competitive online travel market.
#15 Helloworld Travel Limited
Employees: 2.5K
Revenue: 850M$
Website: https://www.helloworld.com.au
Description: Helloworld Travel Limited is a prominent player in the Online Travel Agencies industry, operating primarily in Australia. Based in Brisbane, the company was founded in 2005. With a workforce of approximately 2.5 thousand employees, Helloworld Travel offers a range of travel services through its online platform. The company generates an estimated annual revenue of 850 million US dollars. Helloworld Travel is dedicated to providing customers with convenient and reliable travel solutions, including flights, accommodation, tours, cruises, and travel insurance. With its user-friendly website, Helloworld Travel aims to make the travel booking process seamless and enjoyable for travelers across Australia.
#14 MakeMyTrip Limited
Employees: 3.2K
Revenue: 900M$
Website: https://www.makemytrip.com
Description: MakeMyTrip Limited is an online travel agency based in Gurugram, India. Founded in 2000, the company operates in the Media industry, specifically in the Online Travel Agencies sector. With a workforce of approximately 3.2 thousand employees, MakeMyTrip offers a wide range of travel services including flight bookings, hotel reservations, holiday packages, and car rentals. The company's website serves as a one-stop platform for travelers to plan and book their travel arrangements. MakeMyTrip has established itself as a leading player in the online travel industry in India, providing convenient and cost-effective travel solutions to millions of customers. With revenue amounting to around 900 million dollars, MakeMyTrip continues to grow and innovate in order to enhance the travel experience for its users.
#13 Trivago N.V.
Employees: 1.6K
Revenue: 1B$
Website: https://www.trivago.com
Description: Trivago N.V. is a prominent player in the Online Travel Agencies industry. Headquartered in Düsseldorf, Germany, the company operates as a leading global hotel and accommodation search platform. Founded in 2005, Trivago provides travelers with a comprehensive database of hotel information and prices from various booking sites. Through their website and mobile app, users can compare prices, read reviews, and find the best deals on hotels worldwide. With a dedicated team of 1.6K employees, Trivago generates an annual revenue of 1 billion dollars. Leveraging their innovative technology and extensive network of partners, Trivago continues to revolutionize the way people search and book accommodations online.
#12 EDreams ODIGEO
Employees: 3.5K
Revenue: 1.2B$
Website: https://www.edreamsodigeo.com/
Description: EDreams ODIGEO is a major player in the Online Travel Agencies industry. Headquartered in Barcelona, Spain, the company operates primarily in Europe. Founded in 2000, EDreams ODIGEO offers an online platform that allows customers to search and book flights, hotels, rental cars, and vacation packages. With a workforce of approximately 3.5 thousand employees, the company has established itself as one of the leading online travel agencies in Europe. In terms of revenue, EDreams ODIGEO generates around 1.2 billion dollars annually. The company's user-friendly website provides a seamless experience for travelers, offering a wide range of options and competitive prices to meet the diverse needs of its customers.
#11 Despegar.com
Employees: 3.6K
Revenue: 1.2B$
Website: https://www.despegar.com
Description: Despegar.com is a leading online travel agency based in Buenos Aires, Argentina. Founded in 1999, the company operates in the Online Travel Agencies industry within the media sector. With a workforce of approximately 3,600 employees, Despegar.com offers a wide range of travel services including flight bookings, hotel reservations, car rentals, and vacation packages. The company's website provides a user-friendly platform for customers to search and compare travel options, ensuring they find the best deals and prices. Despegar.com has established itself as a trusted and reliable source for travelers in South America and beyond. With annual revenues reaching 1.2 billion dollars, the company continues to experience significant growth and success in the online travel industry.
#10 Travelport Worldwide Limited
Employees: 3K
Revenue: 1.2B$
Website: https://www.travelport.com
Description: Travelport Worldwide Limited, headquartered in Atlanta, United States, is a leading player in the Online Travel Agencies industry. Founded in 2006, the company operates a global distribution system that connects travel agencies and travel suppliers, facilitating the distribution and selling of travel content such as airline tickets, hotel accommodations, and car rentals. With a workforce of approximately 3,000 employees, Travelport serves a wide range of customers including travel agencies, corporations, and travel suppliers. The company's revenue stands at 1.2 billion US dollars, making it a significant player in the industry. Through its innovative technology solutions, Travelport enables travel agencies to efficiently manage their bookings and provide seamless travel experiences for their customers.
#9 Hotels.com
Employees: 8K
Revenue: 2.5B$
Website: https://www.hotels.com
Description: Hotels.com is a leading online travel agency that operates in the Online Travel Agencies industry within the media sector. With its headquarters in Dallas, United States, Hotels.com provides a convenient platform for users to search, compare, and book hotel accommodations worldwide. The company was founded in 1991 and has grown to employ approximately 8,000 employees. With an annual revenue of 2.5 billion US dollars, Hotels.com offers a wide range of options for travelers, including hotels, vacation rentals, and other lodging options. Through its user-friendly website, customers can easily find and reserve accommodations that suit their preferences and budget, making Hotels.com a trusted choice for travel bookings.
#8 Airbnb
Employees: 5K
Revenue: 4B$
Website: https://www.airbnb.com
Description: Airbnb operates in the Online Travel Agencies industry, providing a platform for individuals to rent out their homes, apartments, or rooms to travelers. Headquartered in San Francisco, United States, Airbnb was founded in 2008. With a workforce of approximately 5,000 employees, the company has achieved significant success in the industry. In terms of revenue, Airbnb generates around 4 billion dollars annually. The platform has revolutionized the way people travel, offering a wide range of unique accommodations and experiences for travelers worldwide.
#7 American Express Global Business Travel
Employees: 14K
Revenue: 5.6B$
Website: https://www.amexglobalbusinesstravel.com/
Description: American Express Global Business Travel is a prominent player in the Online Travel Agencies industry, operating in the media sector. With its headquarters in New York City, United States, the company has been providing comprehensive travel management services since its establishment in 1915. Employing approximately 14,000 individuals, American Express Global Business Travel caters to a wide range of corporate clients, offering solutions for travel bookings, expense management, and travel policy compliance. The company's website serves as a platform for seamless online travel booking and provides access to an extensive network of airlines, hotels, and car rental services. With a revenue of 5.6 billion dollars, American Express Global Business Travel continues to be a trusted partner for businesses seeking efficient and cost-effective travel solutions.
#6 Trip.com Group
Employees: 45K
Revenue: 5.6B$
Website: https://www.trip.com
Description: Trip.com Group, headquartered in Shanghai, China, is a prominent player in the Online Travel Agencies industry. Founded in 1999, the company has grown to employ approximately 45,000 people. With a revenue of 5.6 billion dollars, Trip.com Group operates a leading online travel platform that offers a wide range of services to travelers worldwide. Their platform allows users to book flights, hotels, trains, and other travel-related services, making it a one-stop destination for travel planning. Trip.com Group has established itself as a reliable and convenient platform, providing travelers with access to a vast inventory of accommodations and transportation options. With a strong presence in the Asian market and expanding global reach, Trip.com Group continues to innovate and enhance the travel booking experience for its customers.
#5 Ctrip.com International
Employees: 50K
Revenue: 10B$
Website: https://www.ctrip.com
Description: Ctrip.com International is a leading Online Travel Agency (OTA) headquartered in Shanghai, China. Founded in 1999, Ctrip.com operates primarily in the media industry and has become one of the largest OTAs in the world. With over 50,000 employees, the company offers a wide range of travel services including hotel reservations, air ticketing, package tours, and corporate travel management. Ctrip.com's user-friendly website and mobile app provide customers with convenient access to a comprehensive selection of travel products and services. The company's success is reflected in its impressive revenue of 10 billion US dollars, making it a major player in the global online travel industry.
#4 Priceline.com
Employees: 10K
Revenue: 10B$
Website: https://www.priceline.com
Description: Priceline.com is a leading online travel agency based in Norwalk, United States. Founded in 1997, the company operates primarily in the Online Travel Agencies industry. Priceline.com offers a wide range of services including hotel bookings, flight reservations, car rentals, and vacation packages. With a workforce of around 10,000 employees, the company has established itself as a major player in the online travel market. Priceline.com generates significant revenue, earning approximately 10 billion dollars annually. Through its user-friendly website, customers can easily search for and book travel accommodations, making Priceline.com a popular choice for travelers seeking convenience and competitive prices.
#3 Flight Centre Travel Group
Employees: 20K
Revenue: 10B$
Website: https://www.flightcentre.com.au
Description: Flight Centre Travel Group is a leading player in the Online Travel Agencies industry. With its headquarters in Brisbane, Australia, the company has been providing travel services since its founding in 1982. Flight Centre operates one of the largest online travel agency platforms, offering a wide range of travel products and services to customers worldwide. The company's website serves as a comprehensive booking platform, allowing customers to search and book flights, hotels, car rentals, vacation packages, and more. With a workforce of approximately 20,000 employees, Flight Centre generates significant revenue, estimated to be around 10 billion US dollars. The company's strong presence in the online travel market makes it a key player in the media industry, catering to the travel needs of millions of customers globally.
#2 Expedia Group
Employees: 25K
Revenue: 12B$
Website: https://www.expedia.com
Description: Expedia Group is a leading online travel agency headquartered in Seattle, United States. Founded in 1996, the company operates in the Media industry, specifically in the Online Travel Agencies sector. With a workforce of approximately 25,000 employees, Expedia Group offers a wide range of travel services and products through its various brands and platforms. The company's revenue for the latest fiscal year amounted to 12 billion US dollars, solidifying its position as one of the major players in the industry. Expedia Group's website serves as a comprehensive platform for travelers to search, compare, and book flights, accommodations, car rentals, and other travel-related services, making it a go-to destination for millions of travelers worldwide.
#1 Booking Holdings
Employees: 26K
Revenue: 15B$
Website: https://www.bookingholdings.com
Description: Booking Holdings, based in Norwalk, United States, is a leading player in the Online Travel Agencies industry. Founded in 1996, the company operates a portfolio of online travel brands including Booking.com, Priceline, Agoda, and Kayak. With a workforce of approximately 26,000 employees, Booking Holdings generated a revenue of around 15 billion dollars in the latest fiscal year. The company provides a wide range of services for travelers, offering hotel reservations, flight bookings, car rentals, and vacation packages through its various platforms. With its user-friendly interfaces and extensive global network, Booking Holdings aims to simplify the travel booking process and provide customers with convenient and affordable options for their travel needs.
Summary
The analysis of the top companies in the Online Travel Agencies sub-industry reveals interesting rankings and significant accomplishments. Topping the list is Expedia Group, followed by Booking Holdings and Trip.com Group. These companies have achieved remarkable success in the online travel sector.
One unexpected finding is the dominance of Expedia Group in the market, with its portfolio of well-known brands such as Expedia, Hotels.com, and Vrbo. Another outstanding discovery is the global reach of Booking Holdings, which owns popular platforms like Booking.com, Agoda, and Kayak.
Expedia Group is a premier company in the Online Travel Agencies sub-industry. With its diverse range of brands and strong market presence, it has established itself as a leader in the online travel sector. Booking Holdings, known for its extensive portfolio of travel platforms, is another prominent player. Trip.com Group, a Chinese online travel agency, has also made significant strides in the industry.
A shared element driving the prosperity of these leading firms is their ability to provide a comprehensive range of travel services on their platforms. From flights and hotels to car rentals and vacation packages, these companies offer one-stop solutions for travelers. Additionally, they invest heavily in technology and user experience to enhance the booking process and ensure customer satisfaction.
What sets these eminent companies apart from their industry rivals is their global presence and brand recognition. Expedia Group, Booking Holdings, and Trip.com Group have successfully expanded their operations to various regions across the world, catering to the travel needs of diverse customer segments. They have also built strong partnerships with airlines, hotels, and other travel providers, giving them a competitive advantage.