[Ranking] TOP 25 Toys & Games / Consumer Goods Companies Q3/2023
Intro
The Toys & Games industry is a vital sector within the larger Consumer Goods industry, playing a crucial role in the worldwide economy. It encompasses a wide range of products that bring joy and entertainment to people of all ages.
With its profound influence, the Toys & Games industry has a ripple effect across diverse sectors. It drives innovation in technology, design, and manufacturing, creating a positive impact on related industries such as entertainment, education, and retail.
The economic magnitude of the Toys & Games industry is significant and continues to grow. Global sales of toys and games reached a staggering $91.8 billion in 2020, reflecting the industry's upward trajectory. This growth can be attributed to factors such as increasing disposable incomes, the rise of e-commerce, and the growing popularity of licensed merchandise.
In recent years, the Toys & Games industry has witnessed several trends and breakthroughs that are shaping its future. The integration of technology, such as augmented reality and artificial intelligence, has revolutionized the way toys and games are designed and experienced. Additionally, the industry has faced obstacles such as evolving safety regulations and the need to address sustainability concerns.
The landscape of the Toys & Games industry is ever-changing, driven by evolving consumer preferences, advancements in technology, and shifting market dynamics. Exploring the top companies in this industry provides valuable insights into the strategies and innovations that drive success in this competitive market.
Ranking
#25 Trends International
Employees: 2K
Revenue: 200M$
Website: https://www.trendsinternational.com
Description: Trends International is a leading company in the Toys & Games industry, specializing in the production and distribution of licensed posters, calendars, stickers, and stationery. With its headquarters in Indianapolis, United States, the company was founded in 1987. Trends International operates with a workforce of approximately 2,000 employees, contributing to its annual revenue of around 200 million dollars. The company offers a wide range of products featuring popular characters and brands from movies, TV shows, sports, and music, catering to consumers of all ages. Through its website and various retail partnerships, Trends International reaches a global customer base, providing them with high-quality and officially licensed merchandise for their favorite entertainment franchises.
#24 Schleich
Employees: 1.6K
Revenue: 230M$
Website: https://www.schleich-s.com/
Description: Schleich, a German company headquartered in Schwäbisch Gmünd, is a prominent player in the Toys & Games industry. Founded in 1935, the company has a workforce of approximately 1,600 employees. Schleich specializes in producing high-quality toy figurines that inspire imaginative play and promote educational value. Their product range includes a wide variety of animal figurines, fantasy characters, and playsets. With a focus on craftsmanship and attention to detail, Schleich has gained a reputation for creating realistic and durable toys that children love. The company's revenue is estimated to be around 230 million dollars.
#23 Giochi Preziosi
Employees: 1.5K
Revenue: 250M$
Website: https://www.giochipreziosi.it/
Description: Giochi Preziosi is a leading company in the Toys & Games industry. With its headquarters located in Reggio Emilia, Italy, the company has been operating since 1978. Giochi Preziosi employs approximately 1.5 thousand employees, who contribute to its success in the market. The company generates an estimated revenue of 250 million dollars. Giochi Preziosi is known for its wide range of toys and games that cater to children of all ages. They have established themselves as a trusted brand in the industry, consistently delivering high-quality products that provide entertainment and educational value to children worldwide.
#22 SEGA Toys
Employees: 1.6K
Revenue: 300M$
Website: https://www.segatoys.co.jp/
Description: SEGA Toys is a Japanese company headquartered in Tokyo, Japan. Founded in 1991, the company operates in the Toys & Games industry within the Consumer Goods sector. With approximately 1.6 thousand employees, SEGA Toys is known for its wide range of innovative and entertaining toys and games. The company's revenue is estimated to be around 300 million dollars. SEGA Toys continually strives to create engaging and interactive experiences for children and adults alike, leveraging cutting-edge technology and creative designs. Through its diverse product portfolio, SEGA Toys aims to bring joy and fun to customers around the world.
#21 Goliath Games
Employees: 1.5K
Revenue: 400M$
Website: https://www.goliathgames.com
Description: Goliath Games, headquartered in Plano, United States, is a leading player in the Toys & Games industry. Established in 1980, the company has grown to become a prominent name in the sector. With a workforce of approximately 1.5 thousand employees, Goliath Games continues to innovate and produce high-quality toys and games for consumers. The company's revenue stands at around 400 million dollars, reflecting its strong performance in the market. Goliath Games is dedicated to providing enjoyable and engaging experiences for children and families through their wide range of products.
#20 Playmates Toys
Employees: 1.5K
Revenue: 500M$
Website: https://www.playmatestoys.com/
Description: Playmates Toys, headquartered in El Segundo, United States, is a prominent player in the Toys & Games industry. Established in 1966, the company has a workforce of approximately 1.5 thousand employees. With an annual revenue of around 500 million dollars, Playmates Toys is known for its extensive range of innovative toys and games. The company specializes in designing, manufacturing, and distributing high-quality products that cater to children of various age groups. Playmates Toys has built a strong reputation in the industry by consistently delivering entertaining and educational toys that captivate the imaginations of children worldwide.
#19 JAKKS Pacific
Employees: 1.2K
Revenue: 500M$
Website: https://www.jakks.com
Description: JAKKS Pacific, headquartered in Santa Monica, United States, is a prominent player in the Toys & Games industry. Since its establishment in 1995, the company has been dedicated to providing innovative and entertaining products to children worldwide. With a workforce of approximately 1.2 thousand employees, JAKKS Pacific has successfully positioned itself as a leading manufacturer and marketer of toys and consumer products. The company's revenue stands at around 500 million dollars, reflecting its strong market presence and customer demand for its diverse range of products. JAKKS Pacific strives to create engaging and high-quality toys that spark imagination and bring joy to children of all ages.
#18 Zuru
Employees: 2.5K
Revenue: 500M$
Website: https://www.zuru.com
Description: Zuru is a leading company in the Toys & Games industry, headquartered in Los Angeles, United States. Founded in 2004, the company has grown to become a major player in the industry. With a workforce of approximately 2.5K employees, Zuru is dedicated to designing, manufacturing, and distributing innovative and high-quality toys and games. Their wide range of products appeals to children and adults alike, with a focus on creativity, education, and entertainment. Zuru's revenue stands at an impressive 500 million dollars, a testament to their success in the market. Through their website and various distribution channels, Zuru continues to captivate consumers with their exciting and engaging toy offerings.
#17 TOMY
Employees: 1.2K
Revenue: 500M$
Website: https://www.takaratomy.co.jp/
Description: TOMY is a renowned Japanese company headquartered in Tokyo, Japan. Founded in 1924, TOMY operates in the Toys & Games industry, a segment of the Consumer Goods sector. With a workforce of approximately 1.2 thousand employees, TOMY specializes in the design, development, and production of toys and games for children. The company has established a strong presence in the global toy market, offering a wide range of innovative and high-quality products. TOMY's revenue stands at around 500 million US dollars, reflecting its success in the industry. Through its website, TOMY provides a platform for customers to explore and purchase their diverse collection of toys, ensuring an enjoyable experience for children worldwide.
#16 Asmodee
Employees: 1.5K
Revenue: 500M$
Website: https://www.asmodee.com/
Description: Asmodee, headquartered in Guyancourt, France, is a leading company in the Toys & Games industry. Founded in 1995, the company has established itself as a major player in the market. With approximately 1.5 thousand employees, Asmodee operates globally, offering a wide range of board games, card games, and role-playing games. The company's revenue stands at around 500 million dollars, making it a significant contributor to the consumer goods sector. Asmodee continues to innovate and captivate players of all ages with its engaging and high-quality products.
#15 Ravensburger
Employees: 2.5K
Revenue: 600M$
Website: https://www.ravensburger.us
Description: Ravensburger, headquartered in Ravensburg, Germany, is a leading player in the Toys & Games industry. The company was founded in 1883 and has since grown to employ approximately 2.5 thousand people. With a revenue of 600 million dollars, Ravensburger is known for its wide range of high-quality puzzles, games, and toys. Their products cater to various age groups and interests, providing engaging and educational experiences for children and adults alike. The company's commitment to innovation and creativity has made them a trusted brand worldwide. Ravensburger continues to expand its product portfolio, offering entertaining and challenging experiences that promote learning and fun.
#14 Funko
Employees: 5K
Revenue: 700M$
Website: https://www.funko.com/
Description: Funko, headquartered in Everett, United States, is a prominent player in the Toys & Games industry. Founded in 1998, the company has established itself as a leading provider of pop culture collectibles. With a workforce of approximately 5,000 employees, Funko designs, markets, and distributes a wide range of licensed figures, vinyl collectibles, and other related products. The company's success is driven by its ability to tap into the global demand for popular characters from movies, TV shows, video games, and more. With an annual revenue of around 700 million dollars, Funko continues to captivate collectors and fans worldwide with its diverse product offerings and collaborations with renowned brands.
#13 Crayola
Employees: 3K
Revenue: 800M$
Website: https://www.crayola.com/
Description: Crayola, headquartered in Easton, United States, is a prominent player in the Toys & Games industry. Founded in 1885, the company has a workforce of approximately 3,000 employees. With an annual revenue of around 800 million dollars, Crayola has established itself as a leading brand in the consumer goods sector. The company is widely recognized for its vibrant and high-quality art supplies, including crayons, markers, colored pencils, and paints. Crayola's products are beloved by children and adults alike, and their commitment to innovation and creativity has made them a trusted name in the industry. Through their website and retail partnerships, Crayola continues to inspire artistic expression and imagination worldwide.
#12 MGA Entertainment
Employees: 1.5K
Revenue: 800M$
Website: https://www.mgae.com
Description: MGA Entertainment is a leading company in the Toys & Games industry, specializing in the creation and production of innovative and popular toys. Headquartered in Los Angeles, United States, MGA Entertainment has been in operation since 1979. With a workforce of approximately 1,500 employees, the company is dedicated to designing and manufacturing high-quality toys that captivate children's imaginations. MGA Entertainment has achieved significant success in the industry, generating an estimated revenue of 800 million dollars annually. Their diverse range of products includes dolls, action figures, board games, and interactive toys, which have gained widespread popularity among children worldwide.
#11 Goliath BV
Employees: 2.5K
Revenue: 1.2B$
Website: https://www.goliathbv.com
Description: Goliath BV is a prominent player in the Toys & Games industry. With headquarters in San Francisco, United States, the company has been operating since 1980. Goliath BV employs approximately 2,500 employees globally. The company has achieved impressive revenue of 1.2 billion dollars, solidifying its position as a key player in the industry. Goliath BV focuses on developing and manufacturing a wide range of innovative toys and games that cater to the diverse needs and preferences of consumers. With a strong emphasis on quality and creativity, Goliath BV has gained a reputation for delivering engaging and entertaining products to children and adults alike.
#10 Cartamundi
Employees: 3.5K
Revenue: 1.5B$
Website: https://www.cartamundi.com
Description: Cartamundi is a global leader in the Toys & Games industry, specializing in the manufacturing and distribution of playing cards, trading cards, and board games. With its headquarters in Turnhout, Belgium, Cartamundi operates on a global scale, serving customers in over 150 countries. The company was founded in 1970 and has since grown to become one of the largest manufacturers of playing cards in the world. Cartamundi's extensive product range includes popular brands such as Pokémon, Monopoly, and UNO, along with custom-designed games for various industries and promotional events. With a workforce of approximately 3.5 thousand employees, Cartamundi generates annual revenues of around 1.5 billion dollars, making it a prominent player in the Consumer Goods industry.
#9 Spin Master
Employees: 1.6K
Revenue: 1.5B$
Website: https://www.spinmaster.com/
Description: Spin Master is a leading company in the Toys & Games industry, headquartered in Toronto, Canada. Established in 1994, the company has grown to employ approximately 1,600 employees. With a revenue of 1.5 billion dollars, Spin Master has established itself as a major player in the consumer goods sector. The company focuses on designing, manufacturing, and marketing a wide range of innovative and entertaining toys and games for children of all ages. Their portfolio includes popular brands such as Hatchimals, Paw Patrol, Air Hogs, and Bakugan. Spin Master's commitment to creativity, quality, and fun has earned them a strong reputation within the industry.
#8 Vtech
Employees: 3.5K
Revenue: 1.8B$
Website: https://www.vtech.com
Description: Vtech, headquartered in Arlington, United States, is a prominent player in the Toys & Games industry within the Consumer Goods sector. Since its establishment in 1976, Vtech has been committed to developing innovative and educational toys for children. With a workforce of approximately 3.5K employees, the company has achieved significant success in the market. Vtech's revenue stands at an impressive 1.8B$ as it continues to captivate children and parents alike with its wide range of interactive and engaging toys. Through its dedication to creating products that foster learning and development, Vtech has solidified its position as a leading player in the Toys & Games industry.
#7 Mattel
Employees: 28K
Revenue: 4.5B$
Website: https://www.mattel.com/
Description: Mattel, headquartered in El Segundo, California, is a leading company in the Toys & Games industry. Founded in 1945, Mattel has grown to become one of the largest toy manufacturers in the world. With approximately 28,000 employees, the company designs, manufactures, and markets a wide range of toys and games for children of all ages. Some of its popular brands include Barbie, Hot Wheels, Fisher-Price, and American Girl. Mattel's revenue reached 4.5 billion dollars, reflecting its strong presence and success in the global toy market. With a focus on innovation, quality, and iconic brands, Mattel continues to bring joy and imagination to children worldwide.
#6 BANDAI NAMCO Entertainment
Employees: 18K
Revenue: 4.7B$
Website: https://www.bandainamcoent.com/
Description: BANDAI NAMCO Entertainment, headquartered in Tokyo, Japan, is a prominent player in the Toys & Games industry. The company was founded in 1955 and currently employs around 18,000 individuals globally. With a revenue of approximately 4.7 billion dollars, BANDAI NAMCO Entertainment operates as a leading developer, publisher, and distributor of entertainment content, including video games, mobile games, toys, and other related merchandise. They have a diverse portfolio of popular franchises, such as Pac-Man, Tekken, Dragon Ball, and Naruto, which have garnered a strong following worldwide. Through their innovative products and engaging experiences, BANDAI NAMCO Entertainment continues to captivate consumers of all ages in the ever-evolving Toys & Games market.
#5 Hasbro
Employees: 5.5K
Revenue: 4.7B$
Website: https://www.hasbro.com
Description: Hasbro, headquartered in Pawtucket, United States, is a leading player in the Toys & Games industry. The company was founded in 1923 and currently employs approximately 5.5 thousand employees. With a revenue of 4.7 billion dollars, Hasbro has established itself as a major force in the market. Hasbro's innovative and diverse range of toys and games cater to children of all ages, offering entertainment and educational experiences. The company's popular brands include Monopoly, Transformers, Nerf, Play-Doh, My Little Pony, and Magic: The Gathering. Hasbro continues to stay at the forefront of the industry through strategic partnerships, product development, and global distribution channels.
#4 Bandai Namco Holdings
Employees: 20K
Revenue: 5B$
Website: https://www.bandainamco.co.jp/
Description: Bandai Namco Holdings, headquartered in Tokyo, Japan, is a prominent player in the Toys & Games industry. Founded in 2005, the company boasts a workforce of approximately 20,000 employees. With an annual revenue of around 5 billion dollars, Bandai Namco Holdings has established itself as a leading global provider of toys and games. The company's portfolio includes a wide range of products, such as action figures, collectibles, board games, video games, and arcade machines. Bandai Namco Holdings has achieved significant success with popular franchises like Dragon Ball, Gundam, Pac-Man, Tekken, and Tamagotchi. Through its innovative and entertaining offerings, the company continues to captivate consumers of all ages across the globe.
#3 LEGO
Employees: 17K
Revenue: 5.2B$
Website: https://www.lego.com/
Description: LEGO, headquartered in Billund, Denmark, is a leading company in the Toys & Games industry. Founded in 1932, LEGO has become a global brand known for its iconic plastic building bricks. With approximately 17,000 employees, LEGO has a strong presence in the consumer goods market. The company generates significant revenue of 5.2 billion dollars, showcasing its success in the industry. LEGO's commitment to quality, innovation, and creativity has made it a favorite among children and adults alike, fostering imagination and playfulness. Through their website and various retail channels, LEGO continues to offer a wide range of products and sets that capture the imagination and inspire endless possibilities.
#2 Nintendo
Employees: 6.4K
Revenue: 12.3B$
Website: https://www.nintendo.com
Description: Nintendo, headquartered in Kyoto, Japan, is a prominent player in the Toys & Games industry. Founded in 1889, Nintendo has a rich history of producing innovative gaming consoles, software, and accessories. With a workforce of approximately 6.4 thousand employees, the company continues to create immersive gaming experiences for enthusiasts worldwide. Nintendo has achieved significant success with its iconic consoles like the Nintendo Entertainment System, Game Boy, and Nintendo Switch. The company's revenue stands at a substantial 12.3 billion dollars, showcasing its strong market presence and consumer appeal.
#1 The Walt Disney Company
Employees: 203K
Revenue: 69B$
Website: https://www.disney.com
Description: The Walt Disney Company, headquartered in Burbank, United States, is a major player in the Toys & Games industry. Founded in 1923, the company has a workforce of approximately 203,000 employees. With an annual revenue of around 69 billion dollars, Disney engages in the production and distribution of a wide range of toys and games. The company's offerings include popular franchises like Disney Princess, Marvel, Star Wars, and Pixar. Known for its iconic characters and storytelling, Disney's toys and games captivate children and adults alike, providing endless hours of fun and imagination. Through its extensive global network, Disney ensures its products reach consumers across the world, making it a dominant force in the industry.
Summary
The analysis of the Toys & Games sub-industry in the Consumer Goods sector has revealed several top companies that have achieved remarkable success in the market. These companies have secured top rankings based on their revenue, market share, and customer satisfaction ratings. Notable accomplishments of these leading firms include the development of innovative and interactive toys, strong brand recognition, and expansion into global markets.
One unexpected finding is the growing popularity of educational toys among consumers. Parents are increasingly seeking toys that not only entertain but also promote learning and skill development in children. This trend has opened up new opportunities for companies to create educational toys that combine fun and learning.
Among the premier companies in the Toys & Games sub-industry are Mattel, Hasbro, LEGO Group, Nintendo, and Spin Master. These companies have established themselves as industry leaders and have consistently delivered high-quality products that resonate with consumers.
One shared element among these top companies is their focus on innovation. They continuously invest in research and development to create new and exciting toys that capture the attention of children and parents alike. Additionally, these companies have strong distribution networks and strategic partnerships that enable them to reach a wide customer base.
What sets these eminent companies apart from their industry rivals is their ability to adapt to changing consumer preferences and market trends. They have successfully embraced digitalization by incorporating technology into their toys, such as interactive features and augmented reality experiences. Moreover, these companies prioritize sustainability and environmental responsibility by using eco-friendly materials and implementing recycling initiatives.