[Ranking] TOP 25 Car Rental / Automotive Companies Q3/2023

Intro

The car rental industry is a critical component of the worldwide economy, providing individuals and businesses with convenient transportation solutions. With the increasing global population and urbanization, the demand for car rental services has seen significant growth in recent years. Car rental companies play a vital role in supporting various sectors such as tourism, business travel, and transportation logistics.

The influence of the car rental industry reaches far beyond its immediate customers. It has a ripple effect across diverse sectors, including automotive manufacturing, insurance, and fuel industries. As more people opt for car rental services, it drives demand for new vehicles, insurance coverage, and fuel consumption. This interdependence creates a symbiotic relationship between the car rental industry and other sectors of the economy.

In terms of economic magnitude, the car rental industry is experiencing an upward trajectory. The global car rental market is expected to surpass $125 billion by 2026, propelled by factors such as increasing disposable income, rising urbanization, and the growing popularity of shared mobility services. This growth presents significant opportunities for car rental companies to expand their operations and cater to a larger customer base.

The car rental industry is not without its challenges and breakthroughs. The rise of ride-hailing services and the shift towards electric and autonomous vehicles are shaping the industry. Car rental companies are adapting to these trends by incorporating hybrid and electric vehicles into their fleets and exploring partnerships with ride-hailing platforms. Additionally, the COVID-19 pandemic has posed obstacles, forcing companies to implement stringent health and safety measures to ensure customer confidence and adapt to changing travel patterns.

The landscape of the car rental industry is constantly evolving, driven by technological advancements, changing consumer preferences, and environmental concerns. Companies in this industry need to stay agile and innovative to meet the demands of the modern traveler. In this article, we will explore the top companies in the car rental sub-industry, highlighting their strategies, market share, and initiatives to stay ahead in this dynamic landscape.

Ranking

#25 Chery Automobile Co., Ltd.

Chery Automobile Co., Ltd.

Employees: 20K

Revenue: 3.5B$

Website: https://www.chery.cn

Description: Chery Automobile Co., Ltd. is a Chinese automotive company headquartered in Wuhu, China. Founded in 1997, Chery Automobile specializes in the manufacturing and sales of passenger cars, SUVs, and electric vehicles. With over 20,000 employees, the company has established itself as a prominent player in the automotive industry. Chery Automobile is known for its innovative technologies and commitment to sustainability, with a focus on producing eco-friendly vehicles. The company has achieved significant revenue growth, with annual revenues reaching approximately 3.5 billion dollars. Through its dedication to excellence and customer satisfaction, Chery Automobile continues to drive forward in the competitive automotive market.

#24 Suzuki Motor Corporation

Suzuki Motor Corporation

Employees: 55K

Revenue: 3.8B$

Website: https://www.suzuki.co.jp/

Description: Suzuki Motor Corporation, headquartered in Hamamatsu, Japan, is a leading player in the car rental industry. Established in 1909, Suzuki has a rich history of producing high-quality vehicles. With 55,000 employees worldwide, the company is committed to providing excellent car rental services to customers across the globe. Suzuki's revenue in the automotive sector amounts to 3.8 billion dollars, reflecting its strong market presence and customer demand for its rental cars. Through continuous innovation and a customer-centric approach, Suzuki Motor Corporation remains a prominent player in the car rental industry.

#23 Mitsubishi Motors Corporation

Mitsubishi Motors Corporation

Employees: 30K

Revenue: 10B$

Website: https://www.mitsubishi-motors.com/

Description: Mitsubishi Motors Corporation, headquartered in Tokyo, Japan, is a leading player in the Car Rental industry. Founded in 1970, the company has grown to employ approximately 30,000 employees globally. With an annual revenue of around 10 billion dollars, Mitsubishi Motors Corporation offers a wide range of high-quality vehicles for rent, catering to the diverse needs of customers. The company's commitment to innovation and customer satisfaction has made it a trusted name in the automotive industry. Through its extensive network of rental locations and partnerships, Mitsubishi Motors Corporation continues to provide reliable and efficient car rental services to individuals and businesses worldwide.

#22 Great Wall Motor Company Limited

Great Wall Motor Company Limited

Employees: 80K

Revenue: 14B$

Website: https://www.gwm.com

Description: Great Wall Motor Company Limited, headquartered in Baoding, China, is a leading player in the Car Rental industry. Founded in 1984, the company has grown to become one of the largest automotive manufacturers in China. With approximately 80,000 employees, Great Wall Motor Company Limited is committed to producing high-quality vehicles for customers worldwide. The company's revenue stands at an impressive 14 billion US dollars, reflecting its strong presence and success in the market. Great Wall Motor Company Limited continues to innovate and expand its product offerings, contributing to the growth and development of the Car Rental industry.

#21 BYD Company Limited

BYD Company Limited

Employees: 220K

Revenue: 18.3B$

Website: https://www.byd.com/

Description: BYD Company Limited, headquartered in Shenzhen, China, is a prominent player in the Car Rental industry. Established in 1995, BYD has grown to become one of the leading automotive manufacturers in the world. With a workforce of approximately 220,000 employees, the company focuses on developing and producing electric vehicles, including cars, buses, and commercial vehicles. BYD's commitment to sustainable transportation has contributed to its success in the industry. In terms of revenue, the company has achieved an impressive 18.3 billion dollars. With its innovative technologies and dedication to environmental protection, BYD continues to shape the future of the automotive industry.

#20 Jaguar Land Rover Limited

Jaguar Land Rover Limited

Employees: 40K

Revenue: 30B$

Website: https://www.jaguarlandrover.com

Description: Jaguar Land Rover Limited, headquartered in Coventry, United Kingdom, is a prominent player in the Car Rental industry. With a rich history dating back to 1922, the company has established itself as a leading automotive manufacturer. Jaguar Land Rover Limited employs approximately 40,000 individuals worldwide, contributing to its success and global presence. The company generates a substantial annual revenue of around 30 billion US dollars. Known for its iconic Land Rover and Jaguar brands, Jaguar Land Rover Limited offers a range of high-quality vehicles that cater to various consumer demands. With a strong focus on innovation, design, and performance, the company continues to drive growth and maintain its position as a key player in the Car Rental industry.

#19 Subaru Corporation

Subaru Corporation

Employees: 20K

Revenue: 30B$

Website: https://www.subaru-global.com/

Description: Subaru Corporation, headquartered in Tokyo, Japan, is a leading player in the Car Rental industry. Founded in 1953, Subaru has established itself as a trusted brand in the automotive market. With a workforce of approximately 20,000 employees, the company operates globally and offers a wide range of car rental services to customers. Subaru generates an impressive revenue of 30 billion dollars, reflecting its strong market presence and customer demand. Through its innovative approach and commitment to quality, Subaru continues to thrive in the competitive Car Rental industry, providing reliable and efficient transportation solutions to individuals and businesses worldwide.

#18 Tesla, Inc.

Coming Soon

Employees: 70K

Revenue: 31B$

Website: https://www.tesla.com

Description: Tesla, Inc. is a leading electric vehicle manufacturer and clean energy company headquartered in Palo Alto, United States. Founded in 2003, Tesla has revolutionized the automotive industry with its innovative electric vehicles, including the popular Model S, Model 3, Model X, and Model Y. With a workforce of approximately 70,000 employees, Tesla is committed to accelerating the world's transition to sustainable energy. The company's revenue reached 31 billion dollars in recent years, driven by strong demand for its electric vehicles and energy products. Tesla continues to push the boundaries of electric vehicle technology and expand its global presence in the car rental industry.

#17 Mazda Motor Corporation

Mazda Motor Corporation

Employees: 45K

Revenue: 34B$

Website: https://www.mazda.com

Description: Mazda Motor Corporation, headquartered in Hiroshima, Japan, is a global automotive company operating in the car rental industry. Founded in 1920, Mazda has established itself as a leading manufacturer of quality vehicles known for their innovative design and superior performance. With around 45,000 employees worldwide, Mazda generates an estimated revenue of 34 billion dollars. The company offers a diverse range of car rental services, providing customers with a wide selection of reliable and fuel-efficient vehicles to meet their transportation needs. Mazda's commitment to customer satisfaction and its dedication to sustainable mobility make it a trusted choice in the car rental industry.

#16 Geely Automobile Holdings Limited

Geely Automobile Holdings Limited

Employees: 130K

Revenue: 35.8B$

Website: https://www.geely.com

Description: Geely Automobile Holdings Limited, headquartered in Hangzhou, China, is a leading player in the Car Rental industry. Founded in 1986, the company has established itself as a prominent automotive manufacturer in Asia. With a workforce of approximately 130,000 employees, Geely Automobile Holdings Limited is dedicated to designing, developing, manufacturing, and selling automobiles and related components. The company's revenue stands at an impressive 35.8 billion US dollars, reflecting its strong presence and success in the competitive market. Geely Automobile Holdings Limited continues to innovate and deliver high-quality vehicles, contributing to the growth of the automotive industry.

#15 Volvo Car AB

Coming Soon

Employees: 40K

Revenue: 40B$

Website: https://www.volvocars.com/

Description: Volvo Car AB, headquartered in Gothenburg, Sweden, is a prominent player in the Car Rental industry. Founded in 1927, the company has established itself as a leading automotive manufacturer with a focus on safety and sustainability. With approximately 40,000 employees worldwide, Volvo Car AB designs, develops, and produces a range of premium cars, including sedans, SUVs, and electric vehicles. The company's revenue stands at an impressive 40 billion US dollars, reflecting its strong presence in the global automotive market. Volvo Car AB continues to innovate and invest in research to create safer and more environmentally friendly vehicles for its customers.

#14 Tata Motors Limited

Tata Motors Limited

Employees: 80K

Revenue: 40B$

Website: https://www.tatamotors.com/

Description: Tata Motors Limited, headquartered in Mumbai, India, is a prominent player in the Car Rental industry. Established in 1945, Tata Motors has grown to become one of the leading automotive companies in the world. With a workforce of approximately 80,000 employees, the company operates globally, providing a diverse range of car rental services to customers. Tata Motors has achieved significant revenue growth, generating a revenue of 40 billion dollars. Through continuous innovation and a commitment to customer satisfaction, Tata Motors remains at the forefront of the Car Rental industry, providing reliable and efficient transportation solutions.

#13 Kia Motors Corporation

Kia Motors Corporation

Employees: 82K

Revenue: 54B$

Website: https://www.kia.com/

Description: Kia Motors Corporation, headquartered in Seoul, South Korea, is a leading player in the Car Rental industry. Founded in 1944, Kia has established itself as a global automotive brand known for its quality and innovation. With over 82,000 employees worldwide, Kia manufactures a wide range of vehicles that cater to various customer needs. The company's revenue stands at an impressive 54 billion USD, a testament to its strong market presence. Kia continues to invest in research and development to offer cutting-edge technology and eco-friendly solutions in its car rental services. Through its dedication to providing exceptional products and services, Kia has earned a strong reputation and a loyal customer base in the automotive industry.

#12 Renault Group

Renault Group

Employees: 180K

Revenue: 55B$

Website: https://group.renault.com/en/

Description: The Renault Group, headquartered in Boulogne-Billancourt, France, is a prominent player in the Car Rental industry. With a history dating back to 1899, the company has established itself as a leading automotive manufacturer and supplier. With approximately 180,000 employees worldwide, the Renault Group operates in various segments, including car rental services. The company's car rental division provides a wide range of vehicles for short-term and long-term rentals, catering to both individual and corporate customers. With a strong emphasis on quality, innovation, and sustainability, the Renault Group continues to expand its presence in the car rental market, offering reliable and efficient transportation solutions to customers globally. The company's annual revenue is estimated to be around 55 billion USD.

#11 Peugeot SA

Peugeot SA

Employees: 210K

Revenue: 74B$

Website: https://www.peugeot.com

Description: Peugeot SA, headquartered in Paris, France, is a major player in the Car Rental industry within the Automotive sector. With a rich history dating back to 1810, Peugeot has established itself as a leading brand in the automotive market. The company operates a vast fleet of rental vehicles, catering to the diverse needs of customers worldwide. Peugeot's car rental services offer a wide range of vehicles, including compact cars, sedans, SUVs, and electric vehicles, allowing customers to choose the perfect vehicle for their travel needs. With a workforce of approximately 210,000 employees, Peugeot continues to innovate and provide high-quality car rental solutions to its customers. In 2020, the company generated a revenue of 74 billion US dollars, further solidifying its position as a key player in the industry.

#10 Nissan Motor Co., Ltd.

Nissan Motor Co., Ltd.

Employees: 136K

Revenue: 92.9B$

Website: https://www.nissan-global.com/

Description: Nissan Motor Co., Ltd. is a leading automotive company in the car rental industry. Headquartered in Yokohama, Japan, Nissan has been operating since its founding in 1933. With a workforce of approximately 136,000 employees, Nissan has established itself as a major player in the automotive sector. The company's annual revenue reaches an impressive 92.9 billion dollars. Nissan is known for its wide range of vehicles, including sedans, SUVs, electric vehicles, and commercial vehicles. Through its car rental services, Nissan aims to provide customers with reliable and high-quality transportation solutions. With its commitment to innovation and customer satisfaction, Nissan continues to thrive in the competitive automotive market.

#9 Hyundai Motor Company

Hyundai Motor Company

Employees: 110K

Revenue: 96B$

Website: https://www.hyundai.com

Description: Hyundai Motor Company, headquartered in Seoul, South Korea, is a leading player in the Car Rental industry. Founded in 1967, the company has established itself as a global automotive brand known for its innovative and reliable vehicles. With a workforce of 110,000 employees, Hyundai Motor Company operates in various segments of the industry, including manufacturing, sales, and car rental services. The company's commitment to quality and customer satisfaction has contributed to its impressive revenue of 96 billion dollars. Hyundai Motor Company continues to expand its presence in the Car Rental industry, offering a diverse range of vehicles that cater to the needs of individuals and businesses worldwide.

#8 BMW Group

BMW Group

Employees: 133K

Revenue: 104.2B$

Website: https://www.bmwgroup.com

Description: The BMW Group, headquartered in Munich, Germany, is a leading player in the car rental industry. Founded in 1916, the company has grown to become one of the most recognized and respected automotive brands globally. With a workforce of approximately 133,000 employees, the BMW Group is committed to delivering premium vehicles and mobility services to customers worldwide. The company's revenue stands at a staggering 104.2 billion dollars, showcasing its significant presence and success in the market. Through continuous innovation and a focus on sustainability, the BMW Group has positioned itself as a leader in the automotive industry, providing top-quality vehicles and car rental services to meet the diverse needs of customers.

#7 Fiat Chrysler Automobiles N.V.

Fiat Chrysler Automobiles N.V.

Employees: 199K

Revenue: 136B$

Website: https://www.fcagroup.com/

Description: Fiat Chrysler Automobiles N.V. is a leading player in the Car Rental industry. Headquartered in Auburn Hills, United States, the company operates in North America. With a history dating back to its foundation in 2014, Fiat Chrysler Automobiles N.V. has grown to become a major force in the automotive sector. The company boasts a workforce of approximately 199,000 employees, working tirelessly to design, manufacture, and market a wide range of vehicles. With an impressive annual revenue of 136 billion dollars, Fiat Chrysler Automobiles N.V. continues to strengthen its position in the Car Rental industry, providing customers with reliable and innovative transportation solutions.

#6 General Motors Company

General Motors Company

Employees: 164K

Revenue: 137.2B$

Website: https://www.gm.com

Description: General Motors Company is a leading player in the Car Rental industry. Headquartered in Detroit, United States, the company was founded in 1908. With a workforce of approximately 164,000 employees, General Motors operates globally and has established a strong presence in the automotive market. The company generates a substantial revenue of 137.2 billion dollars. General Motors is known for its wide range of car rental services, offering customers a diverse selection of vehicles to meet their transportation needs. With a focus on innovation and sustainability, General Motors continues to shape the car rental industry through its cutting-edge technologies and commitment to providing high-quality and reliable transportation solutions.

#5 Honda Motor Co., Ltd.

Coming Soon

Employees: 220K

Revenue: 143B$

Website: https://www.honda.com

Description: Honda Motor Co., Ltd. is a Japanese automotive company headquartered in Tokyo, Japan. Founded in 1948, Honda is one of the world's largest car manufacturers. With approximately 220,000 employees worldwide, Honda operates in various sectors of the automotive industry, including car rental services. The company offers a range of rental vehicles to customers, providing them with reliable transportation options. Honda's car rental services are known for their high-quality vehicles, excellent customer service, and competitive pricing. With a strong presence in the automotive market, Honda aims to meet the transportation needs of individuals and businesses through its car rental services.

#4 Ford Motor Company

Coming Soon

Employees: 190K

Revenue: 160B$

Website: https://www.ford.com

Description: Ford Motor Company, headquartered in Dearborn, United States, is a leading player in the car rental industry. Founded in 1903, Ford has established itself as a trusted brand in the automotive sector. With approximately 190,000 employees, Ford operates globally, offering a wide range of vehicles for rental purposes. The company's car rental services cater to both individuals and businesses, providing convenient and reliable transportation solutions. Ford's commitment to innovation and quality is reflected in its diverse fleet of rental vehicles, which includes sedans, SUVs, trucks, and electric vehicles. With an annual revenue of 160 billion dollars, Ford continues to be a key player in the car rental industry, providing customers with exceptional driving experiences.

#3 Daimler AG

Daimler AG

Employees: 298K

Revenue: 167B$

Website: https://www.daimler.com

Description: Daimler AG, headquartered in Stuttgart, Germany, is a leading player in the car rental industry. With a rich history dating back to its founding in 1926, the company has established itself as a prominent name in the automotive sector. Daimler AG operates globally, offering a wide range of car rental services to customers worldwide. The company boasts a workforce of approximately 298,000 employees, who contribute to its success and innovation. Daimler AG generates substantial revenue, with an annual turnover of around 167 billion dollars. With its commitment to quality, performance, and customer satisfaction, Daimler AG continues to be a key player in the car rental industry, providing reliable and efficient transportation solutions to its customers.

#2 Toyota Motor Corporation

Toyota Motor Corporation

Employees: 370K

Revenue: 275B$

Website: https://www.toyota.com

Description: Toyota Motor Corporation is a leading automotive company based in Toyota City, Japan. Founded in 1937, the company has established itself as a prominent player in the car rental industry. With a workforce of approximately 370,000 employees, Toyota operates globally and is known for its high-quality vehicles and innovative technologies. The company's revenue stands at an impressive 275 billion US dollars, reflecting its strong presence and success in the automotive industry. Toyota's commitment to producing reliable and efficient cars has made it a trusted choice for customers seeking car rental services.

#1 Volkswagen AG

Volkswagen AG

Employees: 650K

Revenue: 282B$

Website: https://www.volkswagenag.com

Description: Volkswagen AG, headquartered in Wolfsburg, Germany, is a leading player in the Car Rental industry within the Automotive sector. With its founding in 1937, Volkswagen has grown to employ approximately 650,000 employees worldwide. The company has achieved significant financial success, generating an impressive revenue of 282 billion dollars. Volkswagen is known for its wide range of vehicles, including popular car models such as the Golf, Polo, and Passat. The company's commitment to innovation and sustainability has positioned it as a key player in the global automotive market.

Summary

The car rental sub-industry within the automotive sector has seen significant growth in recent years, with several companies emerging as leaders in the field. These companies have achieved impressive rankings and notable accomplishments, solidifying their positions as key players in the market.

One unexpected finding is the increasing popularity of car-sharing platforms, such as Zipcar and Turo, which have disrupted the traditional car rental model. These platforms allow individuals to rent out their personal vehicles, providing a more flexible and cost-effective alternative to traditional car rental companies.

Among the premier companies in the car rental sub-industry are Enterprise Holdings, Hertz Global Holdings, and Avis Budget Group. These companies have established themselves as leaders through their extensive networks of rental locations, diverse vehicle fleets, and strong brand recognition.

One shared element that drives the success of these top companies is their focus on customer service. They prioritize providing a seamless and convenient rental experience, offering loyalty programs, 24/7 customer support, and innovative mobile apps to enhance the customer journey.

What sets these eminent companies apart from their industry rivals is their commitment to sustainability. They have implemented initiatives to reduce their carbon footprint, such as offering hybrid and electric vehicles in their rental fleets, investing in renewable energy sources, and implementing eco-friendly practices throughout their operations.